Atari’s mounting a comeback with the Ataribox, its first game console in decades, but it’s also selling baseball caps with built-in speakers. Yeah, really.

The Speakerhat is part of “Atari Connected Life,” a subdivision that’s “all about retro, arcade & mobile gaming, modern PC & console games. + web & connected tech and all things cool, geeky and fun,” according to its Twitter bio.

The, uh, “wearable” is actually made by Audiowear and though technical details are scant, it’s exactly what it looks like: a snapback cap with stereo speakers built into the underside of its brim. 

The speakers connect wirelessly to phones and tablets via Bluetooth, and there’s even a built-in microphone for phone calls and voice controls. 

As if people attaching portable Bluetooth speakers to their backpacks and blasting their music out loud wasn’t annoying enough, now we’re gonna have to deal with jerks pumping up their tunes through their friggin’ hats? Oy, we need to lie down.

And if you think one person wearing a Speakerhat is bad, it somehow gets worse. Multiple people can connect their Speakerhats together in “Multiplayer Mode” to simultaneously listen to the same song. Atari’s calling this feature “a fundamentally new social audio experience.” In laymen’s terms, we call that being a tech douchebag. 

No word on how these sure-to-be-annoying speaker hats come out or how much they’ll cost, but one thing’s for sure: Everyone around you will hate you if you wear one. Say goodbye to all your friends.