News on marketing backlinks campaign : Racist 'Madden' player featured in EA's E3 press conference

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During its E3 2017 press conference today, EA spent a few minutes talking about its sports games and their competitive communities. One of the players featured in their supercut of pro sports game players was Chris “Dubby” McFarland, a Madden player who was fined and forced to apologize after EA Sports noticed his habit of tweeting out racist messages.

Dubby won $75,000 for his first-place finish at the Madden Bowl 2017 tournament in February and was fined $3,000 after tweeting multiple offensive messages. After people went back through his timeline and found a handful of racist tweets, Dubby decided the best course of action would be to write more. The new set of tweets were apparently what landed him the fine.

A sampling of those messages were saved here and contain multiple uses of the N-word.

Since then, all of those tweets have been deleted, including his apology. It looks like Dubby wanted to put the entire situation behind him and hoped everyone would forget about his racist tendencies. Nope.

According to Polygon, one of his tweets after winning Madden Bowl 2017 was: “Yall searching thru 75 thousand tweets, ima search thru 75 thousand dollars…tell me how my ass taste #neeeeedit“

His apology tweet read: “When I won the Madden bowl my tweets were no longer just for the Culture they were for everyone. I understand that better now.”

EA seems to have forgotten, though, showing multiple clips of Dubby during the part of their press conference that talked about how great its competitive communities are.